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HOW TO GET CUSTOMERS
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| 1. |
You are very
unhappy (maybe even disgusted) with the money |
| 2. |
You would
be thrilled to do less work and make more money. |
| 3. |
You hate
“cheapest price competition” and would prefer to |
| 4. |
You do an
outstanding “technical” job selling and installing |
| 5. |
You are tired
of wasting your money on empty promises, ads, and |
If any or all of the above “struck home” with you, then you
are not
alone. Thousands of window dealers just like you are in the same boat.
You are in good company.
My name is Roger Cawthon and for the past 5 years I have been quietly learning and mastering the techniques of Direct Response Marketing. This type of marketing does exactly what it says: it gets your customers to respond to you. THEY CALL YOU!
I have never experienced anything like this in the 22 years I have been in the home improvement business. I spent the first 8 years chasing telemarketing leads, then I started my own company using a canvassing team. It was always the same old thing – beating my head against the wall just trying to talk people into getting a free estimate.
Now, with Direct Response Marketing, I don’t have to chase anyone. My customers CALL ME! Using small, inexpensive ads in the newspaper, in flyers and direct mail letters, I give my customers a reason to call me. And I doubled my business in 6 months!
"I ran the Direct Response
ad for 6 days and got 59 phone calls! I am getting good response, numberswise.
I am in this for the long haul. Thanks for the encouragement and feedback."
James Tomasko
Mr. Window
Bakersfield, CA
It is an amazing way to do business! You are treated differently, you are treated better! When the customer calls you and invites you into their home, they see you as the expert, someone who is there to help them. They want you there to protect them. And they are virtually presold when you get there! Direct Response Marketing changes everything! I wish I had discovered this method of advertising 22 years ago!
"I just wrote a $21,000.00
contract for windows and siding even though I was more expensive than
any of my competitors. The homeowner said he simply felt more comfortable
with me because of the trust created by your strategies. Great program!"
Brian Kluck
Better Home Improvements
Mosinee, WI
You Can Get Started Right Away! |
This system is so sensibly priced that you get your investment back with
the very first job that you sell. And the leads and deals will keep rolling
in month after month, year after year. We guarantee it or your money
back!
"On the first day of using the system, I identified
12 Action Steps that I can use right now. Your stuff is terrific!"
Danny Peterson
Integrity Windows & Siding
Bowie, MD
So, what is this all about?
I own a window company. And I was fed up with “cheapest price
competition”. I was tired of struggling and working my butt off
and
still not making any money. (They said there would be more money.
They also said we’d have flying cars by now.) I was, as they say,
sick
and tired of being sick and tired. Then, I made a discovery. With this
discovery I turned my struggling, dying window company around in less
than six months!
Incredibly, it was easy. No more struggling. No more worrying. Just a
steady stream of predictable business day in and day out. Pretty soon
other window dealers started noticing my unique marketing systems
and
I realized that 98% of our industry was just as clueless as I had been.
Other window dealers asked me to show them how I was getting my
customers to call me. So, I started sharing these secrets with them.
People just like you and me. People whose incomes and lives have been
transformed by this simple discovery. It does not matter if you are a
solo operator or you own a large window company, these secrets will
work for you.
Thirteen years ago I started my own company. (My bad!) I can
honestly tell you that I did not have a clue what I was doing. I had been
selling windows for eight years with other companies. In fact, I was the
number one salesman in the largest window company in Virginia for six
years in a row. I sold over two million dollars a year. I could sell some
windows!
Naturally, I got tired of seeing other people getting rich off of my
sales
and driving around in Corvettes, so I decided to start my own company.
And although I could sell windows, I did not have a clue how to get the
customers in the first place. That’s the most important part
of the
business. You can’t survive without a steady flow of new leads.
I’ve studied lots of books on how to be a great salesperson and
it was
always the same old thing with all of them: tons of information on how
to sell to the client, but very little information on how to market, how
to
get the client. This was exactly “backwards”.
I tried telemarketing and canvassing and they worked for awhile, but
the results began to taper off and the costs kept skyrocketing.
I thought this was going to be the end of my troubles. I really couldn’t
afford it, but I thought I’d get a ton of business by getting expert
help.
The ad agency was great! Great at making “pretty” ads and
building
up my “image.” After three months I was losing so much money
I was
on the verge of bankruptcy! (But, I looked good!)
I have since realized that advertising agencies don’t have any
idea how
to actually get new customers. I learned a very important lesson:
If An Ad Doesn’t Work The First Time, |
I fell for the old “if you run the ad again, this
time people will respond.”
The theory, of course, is that people need to see ads more than once
before they will respond. There is some truth in this theory.
However, if an ad loses money the first time, it’s
not suddenly going to
make money the second or third time. The major corporations buy into
this foolishness hook, line, and sinker, running ads over and over and
over, trying to build name recognition. But, you can’t pay the mortgage
with name recognition. Instead, you and I need RESPONSE, not just
recognition.
The first way is easy. Everyone does it. But, unless you have some
really deep pockets, you will go broke! The second way isn’t easy.
Hardly anyone does it. But, when you discover how to do it, it can mean
lots of success and lots of money in the bank.
The first method of marketing is called “Image Advertising.”
Turn on
the TV, open the Yellow Pages, flip through a magazine. See all those
pretty ads? That is Image advertising. That is an ad that is supposed
to
give you a warm, fuzzy feeling about the company or project a
“professional” image. What’s wrong with that? Nothing,
if you have a
multimillion dollar marketing budget to waste and years to build name
recognition by “getting it out there.” But I wasn’t
Coke or McDonald’s.
Heck, I couldn’t even afford to buy a Coke at McDonald’s.
Yes! The second method of marketing is called Direct
Response
Marketing. You may have heard of it before but associated it with
mail
order companies. It is a method of marketing that does exactly what it
says. Direct Response Marketing gets you a response.
Think about it this way: would you send your best salesman out into
the world to meet with a potential client and allow him to say only five
or six words to that client? (the number of words in a typical Image
Ad.) Or would you want him to tell that potential client everything
he
possibly could about your company and your services and how they will
benefit that potential client and then close the sale?
Direct Response Marketing turns all your ads into salespeople
for your
company, and the result is that clients don’t ignore your ads, they
respond to them.
When I finally realized that Image Advertising was failing
me
miserably, I started studying Direct Response Marketing and it totally
changed my business, my finances, and my life.
This simple discovery turned my window company around
overnight.
And in the process, I discovered how to take these Direct Marketing
concepts and convert them into powerful strategies that are
revolutionizing the way window dealers attract new and repeat
business. And I have made it easier than you would ever think.
You know that you are a good window dealer. You use the best
products available and have the best installation in town. You deserve
to be making a lot more money than you do. And if technical expertise,
quality workmanship, and attention to detail were all that was needed
to
get rich, you would be rich!
Like it or not, being successful is NOT about how much you know about
the window business. It is about how much you know about marketing.
I know this shouldn’t be true, but it is. You can fight it and
go broke
OR you can CHANGE! And embrace it and make lots of money. If and
when you make this change in attitude, you will instantly gain an
enormous competitive edge over everyone else in your area.
I fought this idea for years. I spent all of my time becoming the best
window dealer that I could possibly become. I attended all sorts of
training seminars for both salesmanship and technical expertise. I visited
the window factory and got all the handson training that I could get.
I thought that I was so good that I would have a ton of clients. I believed
that if I got better, I’d get better clients. I “worshipped
at the altar of technical expertise.” All I did was go broke.
You have to make a transition from selling windows to marketing windows. Selling is what you do when you are face to face with a customer. Marketing is what you do to get in front of that customer in the first place. I don’t care how good a salesman you think you are. If you don’t have anyone to talk to, you aren’t going to sell anything.
"If a salesman speaks in the forest, and there
is no customer to hear him, will he sell anything?”™
Roger Cawthon
Salesman
You have to change your focus |
This is key. This is what it’s all about. You have to change your thinking. And you can! I did it. And if I can do it, so can you (just ask my wife!) I did not have any special advantages (again, the wife.) I did not have a degree in marketing. I did not have a bunch of money to work with (wife spent it all.) I was in exactly the same place that you are now.
The most profound statement I have ever heard from a window
dealer
was this:
“With all of our marketing components:
telemarketing, canvassing, Yellow Pages, direct mail, newspaper and TV,
we actually could sell any product we want, from windows to snow tires.
We finally figured out that we were a marketing company, not just a home
improvement company. Windows just happen to be our product. We could switch
over to snow tires tomorrow and not skip a beat"
“Ray” of Ron & Ray’s Windows
Ray “gets it.” He understands. You have to change your focus from selling to marketing. This is key. This is what it’s all about. You have to change your thinking.
I know that you can double your business because I did it and I am here,
willing to help you. I am willing to show you, stepbystep, how to grow
your business as much as you want to. I wish there had been someone
to teach me how to apply these strategies to the window business when
I
was starting out. It is no fun “reinventing the wheel” with
all the expensive trials and errors along the way.
Powerful marketing strategies that I was using like these:
If you could get just one or two of these strategies to work for you,
you
would be making a lot more money than you do now. Of course, all of
these strategies work like gangbusters! And when they are integrated
into a true SYSTEM, they are unbelievably powerful!
This SYSTEM can produce increases in your business
of 50%, 100%, 150% and more in
just six months!
And the best part is that it is ready to go! You can “steal” all of my stuff. This is not a bunch of textbook mumbojumbo. This is realworld, proven ads, letters, strategies, and systems that are 100% ready for you to use immediately. This is the first and only marketing SYSTEM designed exclusively for window dealers. Get started from day one!
You probably have a lot of concerns and questions like:
That is a question that I hear a lot. Some of these strategies cost virtually nothing to implement while others cost just a few hundred dollars. Many of the strategies will cost less than $200.00 to get started and you will see immediate profits from them. Remember, I was flat broke when I started switching over to these strategies. I had failed with costly advertising. I was living off my credit cards (I had a very expensive wife!) You are probably in better financial shape than I was. You probably have more experience than I did. But even if you are at rock bottom like I was…
That’s OK. You can use some of the strategies that cost virtually nothing to implement and use the profits to try other strategies. My first strategy cost me less than $100.00 to implement and it got me four jobs with a profit of more than $4000.00! No kidding! A 40 to 1 return on my investment! It was easy and I can show you how to do that!
You Would Waste More Money On Advertising That Doesn’t Work Than You’ll Spend On These Powerful Money Making Strategies! |
You will probably waste hundreds if not thousands of dollars this year on ads that don’t work! If you add up your Yellow Pages ad, moneymailer ads, and newspaper ads you will find that you waste a ton of money on advertising that simply does not work.
Save all of that money that you would have wasted and invest it in emotional Direct Response Marketing. If you do, you will be making hundreds of thousands of dollars more in no time. I know that it can be done because I have done it!
Some of the strategies produce results immediately. You can start using them today and see results within a week. Others will take a week or two, and some will take a few months. Within six months, you will not remember what it was like to worry about your business!
Absolutely! I know that I can guarantee this system because it is based on tested and proven strategies that have been in use in other industries for over 30 years!
This new system is so valuable, so certain to put tens of thousands of
dollars in your pocket that I am willing to offer a rocksolid
guarantee!
Within 30 days you will know that you made a good decision to grab this system and begin Direct Response Marketing. |
You will know whether you made the right decision to purchase The Window Marketing System™ within 30 days.
We are so confident that this system will start working for you within 30 days that, if it doesn’t, we’ll give you your money back! No questions asked!
How else can we say it? This system will get you a new window deal within 30 days. And the profit from that ONE DEAL will be more than enough to cover the cost of the entire system.
And, you can have a FULL REFUND at any time for one full year if, for any reason, you are not completely satisfied with The Window Marketing System™.
We want you to be jumping with joy over the success of this system. We want you to be so happy with us that you will work with us for the rest of your life. And if you are not, we’ll give you your money back. Your refund will not make or break us – we’ll be fine.
Your success, however, is incredibly important to us. If you are successful it makes us look good. Then, we can count on you as a satisfied customer and use your success story in future promotions to potential new clients. Besides, if our clients are not happy, they may chase us around with pointy sticks!
I have been where many of you are right now. In 22 years in the window business I have known incredible failure and I have known incredible success. And the one thing I hate the most is not knowing what’s coming next. So, I have taken control of my future and so can you. Let me show you how. And if you are not convinced, within 30 days, that this system will work for you we’ll give you your money back. And you won’t be angry (the pointy sticks thing.) Is that fair enough?
If you are still skeptical about trying this system, call me, right now,
and let's talk about it! How's that for reassurance? Here is my personal
cell phone number: 757-532-0461. Allow me to tell you how these strategies
have worked for me in my own window business and are working, right
now, TODAY! I use these strategies every day! I market my own window
company EVERY DAY! It is how I make my living. It is how I take
care of my family. I know what works and what doesn't work.
Check out my window company with the Better Business Bureau. Go to www.BBB.org
and type in my business: American Builders of Va., Inc. 757-825-1504.
You'll see that I have a "perfect record" with the bureau: no complaints
in 13 years! How many people can say that?
Call me. Ask me any questions that you want about my system, about the
window business, about the high cost of concert tickets?! There aren't
very many people who would stand-up and give you their cell phone number
so you can check out their offers!
I've taken three important steps to ensure and strengthen my position as the #1 provider of marketing guidance to Window Dealers everywhere:
Yes! That is correct. I guarantee support. You aren’t alone anymore. The first thing we’ll do for you is setup a One Hour Coaching Call to go over all of your material. Once you receive your material, take the time to read it over and then call us. We’ll go over it step by step to make sure that you understand how to use it. NO ONE ELSE will give you that kind of time and attention! (This One Hour Call alone is worth the price of admission!)
Then, if you ever have a question about how to use any of the marketing strategies in this system, you can email us with your questions at: support@windowmarketingsystem.com We promise to respond to all questions within 48 hours. You will never be alone again. You will become a member of a team! No more wasting time and money wondering what to do to advertise your business. No more wasting money on ads that don’t work. We are here to help you and guide you through this lifechanging process. We want you to succeed! It makes us look good!
NOTE: Make no mistake about this: there is no other marketing “guru” servicing window dealers who has actually gone out and gotten his hands dirty building a window company from scratch.
I have personally conducted over 13,000 oneonone sales presentations
over the past 22 years selling millions of dollars worth of home
improvement products and services and I have doubled my business by
implementing these strategies.
Now, I have created the first and only stepbystep marketing system exclusively for window dealers. These strategies have been tested and proven over the past 30 years in several different industries, and they all work!
Sure, you can learn this stuff on your own! I learned a lot of it on my own. But, I also made a lot of mistakes. I let my newspaper rep talk me into buying one “image” ad for a “special” section that cost me $1500.00. And I did not get a single job out of it. Not one! Wasted money! There are lots and lots of examples like that.
I have probably spent over $100,000.00 over the past couple of years just laying the groundwork for many of these strategies before making them available to the window industry. Since then, I have spent tens of thousands more learning new techniques and perfecting this SYSTEM.
It takes a lot of time and money to figure this stuff out. So, yes you can "do it yourself", or you can have it handed to you on a silver platter! You can avoid the mistakes and the time it takes to learn these strategies and just go to work building your business!
We’ve done all the work for you. Everything is ready to go. Some of the strategies are ready to use immediately. All you have to do is plugin your name and company and get to work. You don’t have to “reinvent the wheel.” So, go ahead and spend tens of thousands of dollars and all of your time learning these strategies on your own. OR take a tested and proven SYSTEM and start making money right away.
"Your system falls right into place with other
marketing ideas I have. It is a perfect fit for what I am doing."
Ron Dittmer
Stardust Windows
San Diego, CA
I want you to have a clear idea of the many tools that are featured in my SYSTEM. Here are just a few:
"I mailed out the Consumer’s Guide…then I used your "Secret Weapon"
Closing System, like you suggested, and I think the combination of all that
made me look a lot more professional than my competitors."
Brian Kluck
Better Home Improvements
Mosinee, WI
PS - "You can use this quote on your web site as long as you
promise not to sell this system to anyone else in my area."
It's been said by a whole lot of people that what we are delivering here
is better than any franchiser's package costing $25,000.00 or
more!
There are systems on the market right now for other industries like financial
planning, insurance, real estate, and carpet cleaning that cost up to
$17,000.00! We have researched all the systems
that are available on the market today and the lowest price we've seen
is $1000.00!
Scary, huh? By the way, if you don't believe us, check out this web site for a marketing system for carpet cleaners:
There have been letters from systemusers immediately after they’ve gotten everything, saying that they are absolutely flabbergasted at how much value, how much material, how many tools we deliver for such a small amount of money. And remember, we offer a Solid Guarantee that you will see positive results or get your money back.
Here’s The Best Part!
|
You will be able to get at least one new window contract in less than 30 days from using just one of the many powerful strategies that are included in this SYSTEM. We guarantee it! We guarantee that you will get your investment back within 30 days or we’ll give you your investment back!
My coaches told me to market The Complete Window Marketing System™ for a minimum of $1000.00 (the price of many other systems.) But, the system is intelligently priced at just $497.00! (Are you kidding me?) Why?!!
Because I have been where many of you are right now: overworked and underpaid and ready to get out of the business! And I want to help you succeed! I firmly believe in what Zig Ziglar said: “If you help enough other people get what they want, you will get what you want.” I want to help you.
As you can see, you can cover the cost of this SYSTEM with the profits from Just One Window Job. ONE JOB!
A friend of mine got all of his money back in just one week with the very first window job that he sold using just one of these powerful strategies!
Once you have your money back, you will continue to see more growth in your business over the next few months than you have seen over the past few years! Heck, you could put this on your credit card and make back more than the investment before your credit card statement even comes in your mailbox!
This SYSTEM has the ability to turn your company into a Money-Making Machine! These systems have helped people turn their companies around in less than 6 months! And they will continue to work year after year. All for a onetime small investment that costs you just pennies a day. And you are guaranteed to get your money back!
Should I charge more? Maybe. And I am guessing that pretty soon the price will go up, way up, since other industry systems are selling for up to $17,000.00. But for now, you can get the tested and proven SYSTEM designed exclusively for window dealers to quickly and dramatically increase your profits for only $497.00.
You can easily waste that much money on one newspaper ad campaign or coupon mailer campaign that doesn’t work, again! And you certainly will waste that much money on yet another Yellow Pages ad that does not get anyone to call you.
Remember, if you don’t like what you see, just return it for a full refund, no questions asked. All I ask is that you pay for the shipping to return the products. Is that fair?
My coaches are telling me that I am crazy to offer such a low price!
They are telling me that this SYSTEM is so good that I should charge at
least $1000.00! But, I can’t wait to get this SYSTEM out there,
all over
the country, and I am willing to do whatever it takes to make it happen
and make it happen fast! I want it right now!
Don’t forget! Your investment is protected by an unconditional guarantee! If you don’t earn your investment back within 30 days I’ll give you your money back!
More money? Success? Pride? Freedom? Independence? Mo’ money? Once you start using this SYSTEM the clients and the cash will start rolling in! Soon, all of your money troubles and worries will be a thing of the past. Your business will be fun again, the way it is supposed to be. Once you have financial control, everything is better! Your lifestyle will be better and the service that you can provide to your clients will be better. You will smile more (and so will your wife!) You will remember why you wanted to be an independent business owner in the first place. You can buy a Corvette (that one is for me.) You wanted freedom and financial independence and now you can finally have it!
I spent a year working with Ted Turner at CNN. When Ted Turner was asked what single "quality" he looked for in the people he chose as his top associates, he instantly said, "the ability to make a decision."
Even though I know this is the "deal of the century," I also know that spending $497.00 is still a big decision for a whole bunch of folks. Maybe it is for you. Believe me, I understand. But, if you do have to struggle over this small amount of money, I have to tell you that is the best reason of all to act on this opportunity immediately! So that, two or three months from now, you will never have to be embarrassed by money again.
If you turn your back on this incredible offer, when and how will you
ever turn things around for your company? When will you change
things for the better?
You have heard it a hundred times: the definition of “insanity” is doing
the same things, over and over again, expecting different results. I say
that “insanity” is doing the same things, over and over again, until your
hopes and dreams are finally and completely crushed! When are you
going to do something different?
If you are already successful, why not do what all champions do? Decide to get better! Continue your personal education. None of us knows everything there is to know about marketing our business. That is why I have spent the past couple of years studying the great marketers of our time like Dan Kennedy and Joe Polish. And I would not be where I am today if I had not made the decision to invest in their systems and, more importantly, invest in myself!
Now, for the first time ever, we have taken the best of these powerful systems and customtailored them exclusively for window dealers.
Look, all I know is that this stuff works. The strategies that I am using doubled my business. And my business will double again this year!
This is not a “get rich quick” scheme. These are powerful strategies that, if you work them, will get you more leads. You can start seeing results in 30 days and it will take less than 6 months to properly and completely set them up. But, once you have them in place, you are done! And your leads will continue to roll in day after day.
I don’t have one “silver bullet” to get you all the jobs you need. But I do have over 100 powerful strategies that will each get you “one” job. What would you do with 100 more jobs? How about 50 more? How would that change your bottom line? Your attitude?
Where do you want to be 6 months from now? In the same old place you are now? Doing the same old thing? Or can you buckle down, try something different, and commit to a better life next year? Can you look your family in the eye and honestly tell them that you did everything humanly possible to take care of them?
You asked them to back you up, to give you a chance to run your own business. Now, give them a chance and support them by trying everything you can to improve that business. Start now! Do something different! Stop the insanity!
This is a positive decision you will be very glad you made.
I guarantee it!
Sincerely,
Roger Cawthon
Window Marketing System™
PS – Remember! Invest in the Window Marketing System™ today and get 5 Free Bonus Gifts!
Let me emphasize, just one more time, a couple of facts:
PPS – THINK! You only have to sell ONE WINDOW JOB that you get from one of these powerful strategies, to completely cover the cost of this entire system. ONE JOB! And this entire investment is a tax deductible business expense.
PPPS – What are you waiting for? You deserve this! Don’t you want a Corvette? Or at least something shiny and fast? (Other than your wife?) Now, you can have it! Finally! ‘Bout time!
Click on the appropriate button below to purchase your Window Marketing System™ |
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Window Marketing System™
1 Felton Place
Hampton, Va. 23666
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